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Advisory Board
Prof. Dr. Christian Blümelhuber is the Holder of the Chair for Euromarketing at the Solvay Brussels School of Economics and Management. For more than 20 years Prof. Blümelhuber has been working on service management and marketing topics, which he is addressing in his academic as well as in his entrepreneurial career.
As a highly creative mind, and a broadly published author, he's one of the most sought after speakers in Germany and Europe. Prof. Blümelhuber is also a visiting professor at the Ho Chi Minh Open University and has held academic positions at Virginia Tech in the U. S., the Technische Universität and the Ludwig-Maximilians-Universität in Munich, from where he received his Ph.D.
As an entrepreneur he developed several new brands, and also a series of highly successful market research tools. His clients include large corporations and organizations from all over the world looking to optimize their marketing and business strategies.
Prof. Dr. Franziska Völckner is professor and Head of the Department of Marketing and Brand Management at Cologne University since 2007. Under Prof. Dr. Henrik Sattler, she qualified herself as a university lecturer at Hamburg University in 2006. As visiting scholar, she studied at the Australian Graduate School of Management, Sydney (2002, 2004, 2005), the University of Technology, Sydney (2008) and at Waikato Management School, New Zeeland (2009).
According to the current ranking of the newspaper "Handelsblatt", Prof. Dr. Völckner is one of the top 25 researchers in the German-speaking countries.
Her focus in research comprises the fields of brand management, price management, as well as market and consumer research.
David Rogers is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks. He is the author of "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age" (Yale University Press), as well as prior books on brand and experience management. David tweets at @david_rogers and blogs at www.davidrogers.biz.
David has advised and developed marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, and media industries. He has appeared in numerous media (CNN, Financial Times, Reuters, Channel NewsAsia). Rogers keynotes at conferences worldwide on the ways that digital media are transforming marketing and business strategy.
David teaches digital strategy at Columbia Business School, where he is the Faculty Director of the digital marketing strategy Executive Education program. He is the founder and executive director of Columbia's acclaimed BRITE conference, where leaders from media and business discuss how innovation and technology are transforming the ways we build great brands.
Tom Jacobi is currently occupied with researching the Internet shifting from a “Search&Source Internet” towards a visual driven “Application-Web”. He used to be the artdirector of “Stern”, founder and editor-in-chief of the monthly magazine “View” and CMO of “Engel & Völkers AG”, a franchise company with offices in 34 countries.
His complete professional life is based on his believe that images are the oldest and most fundamental form of communication. Without an academic background he studied the functionality of the brain focused on its “love affair” with images and used his findings for all tasks concerning the communication between sender and addressee.
Due to his persuasion that the future of communication will be driven by visual-digital formats, he is involved to find, support and fund start-up companies being engagedin that field.
Robert has been an independent research consultant for over seven years, supporting a broad spectrum of organizations with their customer intelligence challenges. Before moving into entrepreneurship Robert led the methodological department of Motivaction International, one of the leading marketing research agencies in the Netherlands.
Although trained as a hardcore number cruncher, Robert is praised for his pragmatic view on marketing and intelligence issues and his ability to think beyond the conventional wisdom. He has served a large number of local and international clients, among others Philips, Manpower, Taxes Netherlands, KPMG and Air-France KLM.
Robert received the Dutch Marketing Research Talent Award in 2005 and received the Marketing Research Science Award for his refreshing paper about panel management in 2007. As a conference speaker, author and industry expert, Robert is a well-known professional in the Dutch marketing research society. He holds a diploma in Psychology from the University of Amsterdam dam (cum laude) and a Master of Marketing degree from Tias Nimbas Business School Tilburg (cum laude).