Growth strategies for the digital world.   XINGLinkedIn

Cross-National Logo Evaluation Analysis: An Individual-Level Approach

Service: 
Strategy: Our Expertise
Team Members: 
Prof. Dr. Christian Blümelhuber
Presentation/Publication Title: 
Cross-National Logo Evaluation Analysis: An Individual-Level Approach
Presentation/Publication Details: 
by Prof. Dr. Christian Blümelhuber et. al., Marketing Science, Vol. 28, No. 5, S. 968–985
Presentation/Publication View Link: 
http://mktsci.journal.informs.org/content/28/5/968.abstract
Presentation/Publication Image: 
Presentation/Publication Highlight: 
Not Highlight
International: 
International