Incubation

We support implementing new products and services with a proven system of organizational models that adhere to the specifics of larger organizations and help them become almost as flexible as technology startups.

We can do this either by supporting the implementation within our client’s organization, through the design of spin-offs or through the buildup of own company-owned incubators. We source our tools from a variety of former industry experiences and successful internal and external organizational models that can help establish a strong innovation culture and overcome barriers to change.

Before we help launch innovations a rigorous analysis of the value proposition and strict quantitative analyses are also fundamental. Therefore we apply market analyses and pilot tests, either through standardized methodologies like BASES or through Internet-based crowdsourcing tools and panels. The latter are also a highly efficient tool for seeding new products in the market before launch. less

Our teams deliver go to market plans that help new products and services create stickiness with the market. Through our experience with product launches and effective sales strategies and tactics we can substantially support the speed and success rate of new ventures.

Through our specific experience with marketing and branding tactics we have broad expertise with the tools that are basic to successful market launches. Our link to some of the most innovative online- and performance-marketing companies further helps us to bring ideas to life the startup way – fast failures preferred over late and expensive ones. less

We help companies incubate their ideas for new products and services through a variety of services and tools. Our capacities and the experience of our team with building successful startups is the optimal springboard for future success.

Through our network we can not only provide financing and organizational support but also act as entrepreneurs ourselves. In our incubation function we typically support three different types of new business models:

Ideas from our client’s projects where we support new products and services in a protected environment that help ideas bloom outside of organizational constraints and dynamics.

Our own ideas that are developed independent of client’s projects and with our own teams.

Existing ideas and startups that we find exciting and promising. We support these companies as business angels or co-founders with strategic advice and our network of professionals and investors. less