Innovation: Our Expertise

Understanding today’s customer behavior has become a difficult and complex task. While classic market research methodologies often times fail because of their rigid and normative approach we believe most valuable insights are created by looking into the daily lives of consumers and their actual behavior, their preferred solutions, the things they hate and the things they really like. Those products and services they value emotionally, and the workarounds they apply if products do not fulfill their expectations.

Our methodologies for insight creation build on the strengths of episodic consumer knowledge through ethnography and observations. We focus on the understanding of consumers’ network of needs, wants, and behaviors, as much as the underlying motivations and drivers.

Based on these insights we develop a deep understanding of potential pockets of growth – opportunities that really fit into consumer’s daily lives - those new products and services that have a natural fit. less

Developing new product ideas is art and science. We believe that most of the success in innovation comes from implementation and strong organizational support. Nevertheless, winning ideas can only be created if companies leverage the insights they have developed and combine them with their capabilities and existing skillset. Therefore, having a deep understanding about a company’s resources and capabilities is fundamental for success in innovation.

The second winning ingredient is the ideation tools and techniques that are used. We believe that the facilitation of innovations workshops is as crucial as the quality of the consumer insights. Bloom Partners’ teams work with world class facilitators who have a very diverse background and experience from all different industries. less

Our team has broad experience in supporting the development of innovation management tools. Beyond classic stage gated processes we have expertise on open innovation tools that have more flexibility, a higher customer centricity and help organizations to change the inflexibility of their existing innovation processes. These collaborative tools and co-creation platforms can help trigger fundamental changes in the understanding of how innovation works and support cultural changes.

Our well established tools help companies also to manage their customer insights, trends and market dynamics as much as their product pipeline on an ongoing basis.

Finally, unique and individualized innovation dashboards are designed to track the success of new products and services and also the effectiveness of the innovation process itself. We believe that a comprehensive innovation management process needs to reflect both dimensions and has to be highly reactive to market dynamics, consumer behavior and the market success of new products. less