Event Follow-Up

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• Marketing & Innovation Forum Europe
  Munich, 2013-02-20

  Bloom Partners is proud to present the results of its “Digital Readiness” study at the Marketing & Innovation Forum Europe on February 20th / 21st,  2013 in Munich. The MIF 2013 is well respected as one of the leading marketing conferences in Germany - a great variety of international keynote speakers (including Marketing thought leader Prof. Kevin Lane Keller) will be on stage and bring their latest inspirations in marketing, sales and innovation topics to management experts and professionals.
   
  Dr. Markus Pfeiffer, CEO and Founder of Bloom Partners will present previously unpublished insights of the study “Digital Readiness – how well prepared are German companies for a digital future?”. Based on best practices and the study results, Dr. Markus Pfeiffer will discuss success factors in the field of Digital Marketing, Digital Transformation and the Social Web during a CMO Roundtable with some of the leading German marketers representing top brands like Sky, SAP and Scout24.
   
  Please see the MIF website for more detailed information at www.mifeurope.com or download the Bloom Partners presentation from the MIF conference here:

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  Bloom Partners is proud to present the results of its “Digital Readiness” study at the Marketing & Innovation Forum Europe on February 20th / 21st,  2013 in Munich.

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• Digital Readiness Study
  Zurich, 2012-11-21

  Join Bloom Partners for a presentation of the "Digital Readiness" study hosted by Google Inc. and St. Gallen Management Institute (SGMI)  - November 21st in Zürich.
   
  The world turns digital. However, many companies are focusing their digital strategy activities in marketing and communication. Other functions like sales, R&D and HR are often not leveraging the full potential of digital channels and the Internet. Also, there are many obstacles top management are facing in turning key people in the organisation into "digital evangelists".
   
  In a ground breaking study across more than 50 top companies, including consumer-facing DAX30 brands, Bloom Partners evaluated the Digital Readiness across major areas like strategy development, sales management, and the IT / organisational readiness. The company sample includes key players from the Automotive sector, FMCG, Telco, Financial Services and others.
     
  The first wave of the study was conducted in personal interviews with CEOs and CMOs of the top brands in German-speaking countries. In a second wave the results were re-evaluated and extended through a quantitative research with operational management.
   
  Results will be presented during a conference program hosted by Google Inc. in Zürich and St. Gallen Management Institute (SGMI). Top thinkers will add their point of view to the results and present strategies and tactics to tackle key challenges. Google Europe will present some of the benchmark brands in Digital Readiness and host the event in their exciting Zürich location, which will be a stunning experience for all conference participants (see http://ow.ly/eq7KY for some pictures).
   
  For more information please contact us at info@bloom-partners.com
   
   

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  Join Bloom Partners for a presentation of the "Digital Readiness" study hosted by Google Inc. and St. Gallen Management Institute (SGMI)  - November 21st in Zürich.
   
  

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• Online Marketing Conference '12
  Athens, 2012-06-28

  At the “Online Marketing Conference ´12”, June 28th in Athens, several international speakers will talk about the new trends and best practices in the field of online marketing. The focus of this year’s conference is “Brand & Advertising Display” as well as “Search & Social”. Another big point will be the development of Mobile Marketing and Targeting. Bloom Partners founder Dr. Markus Pfeiffer will also take part at this conference as a guest speaker.

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  At the “Online Marketing Conference ´12”, June 28th in Athens, several international speakers will talk about the new trends and best practices in the field of online marketing.

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