Publications (view full list)
Are You Ready For A Digital-First Future Bloom Partners is proud to contribute the feature article on how to prepare for a digital-first future in the latest issue of the Global CMO Magazine.
The network is your customer In his new book, The Network Is Your Customer, digital strategy expert David Rogers explains how customer networks are transforming every industry, and the 5 strategies every business can use to drive new growth.
Ausweitung der Konsumzone - Wie Marketing unser Leben bestimmt Advertising manipulates us every day. But how exactly do modern tools of marketing successfully change our behavior and drive consumption? In his latest book our top expert and member of the advisory board Prof. Christian Blümelhuber looks behind existing conventions in marketing.
Can Old Media Enhance New Media? Read the Journal of Advertising Research article on how marketers can help companies instantly save money by enhancing their Internet media mix with classic advertising channels and increase their ROI.
Wird der CIO bald der neue CMO? Managing data and technologies has become one of the key drivers of success in marketing. Read how marketing has to respond with a new organizational setup before CIOs take over the marketing function.
Wie soziale Medien den E-commerce verändern Mobile couponing, social media and location-based services redefine today’s commerce in the online and offline world. Read one of the latest Bloom Partner’s thought papers just recently published by Markus Pfeiffer in Absatzwirtschaft.