Creating digital growth strategies
Your management understands the fundamental power of the digital revolution. But does it really believe in the transformational capabilities of digital technologies? And does the management recognize the magnitude of necessary change within your organization?
The strategies necessary in the context of digital require a detailed analysis and a strong focus on your company’s assets and capabilities. A strategic platform for digital is just the beginning, we help establish agile and effective organizations that drive change and create new value for its customers.
Digital Strategy Playbook
Strategic battlefields and specific action roadmaps are being developed to focus your digital initiatives on winning business models, products and communications. We answer the following questions:
- Given the variety of opportunities in digital, where do we focus our activities – what are the must win battlefields?
- What are promising products and services where we are able to compete in the digital space?
- Can partnering balance the investments needed and what are the right cooperations?
- In what content areas can we successfully deliver, create a difference for our customers and business impact?
Digital Readiness Audit
Review of your organization’s strategic and technological capabilities, processes and people skills to conquer competition and create competitive advantage. We answer the following questions:
- What are the unique assets and capabilities help us win in the digital ecosystem?
- How big and relevant are our skill and performance gaps?
- What are the areas where our current business model is under attack or can be radically altered through new entrants, i.e. startups?
- What is the right balance between make and buy solutions for digital?
- Do we have the technology platforms to meet the launch and innovation speed needed in the marketplace?
Covering the entire customer journey, we analyse the performance and business impact of your existing digital and offline touch points, as much as their interplay. We answer the following questions:
- How do our digital communication channels create value for the business?
- How can we optimize conversion along our touch points and maximize lifetime value of our customers through digital?
- What is the role of IoT (Internet of Things) based products and services interacting with our customers?
- How do we balance our online and offline media budgets and what are the right digital platforms to focus?