Strategy: Our Expertise

Our focus in formulating growth strategies is on leveraging the tools and means of digital media for the future success of companies. Whether it is access to new target groups, faster decision-making processes, more efficient marketing and distribution or the collaboration with consumers for new products – we strongly believe in the power of these technologies and platforms.

We work with digital business models everyday and help large organizations become more agile, open and customer-centric. Through our experience with various startup companies e.g. in social media, mobile gaming, e-commerce platforms and the strong network of our portfolio companies, we are well equipped to make a difference for the digital strategy of your organization.

We go beyond advertising and communication when supporting companies with their interpretation of the digital revolution. Often times, the most important changes and opportunities are not in marketing and communication but rather within other parts of an organization’s value creation process, from product development and innovation to distribution and market research. less

Marketing and brand strategy has been a major pillar in the creation of lasting value for many decades.Since the advent of Internet media and technologies for many organizations the imperatives of their marketing and brand management have changed fundamentally.

Building brand equity has become a difficult task that is often driven by the consumer more than by the company itself. The proliferation of communication channels, the growing information power of target customers and the growing complexity poses many new challenges. Rarely, organizations have developed the skills and capabilities to manage these changes internally and in a systematic way.

We believe the most fundamental challenges for marketing management are in customer intelligence, distribution, marketing controlling and also pricing. Through our hands-on experience from over a hundred marketing projects we combine traditional marketing experience with deep knowledge about digital media. less

Our teams develop customer management strategies that create lasting relevance for the company’s most important asset – its customers. From segmentation to the definition of product value propositions and the development of customer-focused organizations we cover the full spectrum of tools necessary to increase loyalty and share of wallet with existing customers and streamline the customer acquisition process.

We create these strategies and tactics based on deep insights about the needs and wants of the different target groups and their everyday behavior. In addition, our broad experience with qualitative and quantitative market research enables us to design customer and marketing dashboards that help organizations manage customer relationships in the utmost efficient way. less