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Wird der CIO bald der neue CMO?
Managing data and technologies has become one of the key drivers of success in marketing. Read how marketing has to respond with a new organizational setup before CIOs take over the marketing function.
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Wird der CIO bald der neue CMO?
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by Dr. Markus Pfeiffer, Absatzwirtschaft, 05/2011, S. 28-30
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http://www.slideshare.net/mpfeiffer/2011-05-aswmpwirdderciobaldderneuecmo
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