.png)
.png)
.png)
Home page
The role of strategy in the corporate world has changed fundamentally over the last decade. Today, the winning ingredients for a successful growth strategy are flexibility, openness and speed, driven by the fast-changing needs more...
The role of strategy in the corporate world has changed fundamentally over the last decade. Today, the winning ingredients for a successful growth strategy are flexibility, openness and speed, driven by the fast-changing needs and interests of an always connected consumer.
For our clients we develop digitally enabled business strategies that help them succeed in a data- and consumer-driven world. We help them become more flexible and able to compete with smaller startup organizations who are constantly trying to disrupt the business models of large corporates.
Our unique way of identifying these opportunities uses a combination of deep insights about consumer’s needs and a detailed understanding of a company’s capabilities and practices. We apply strategy as an inspiring combination of craft and arts – rigorous analytics of the opportunity on the one hand and creative, flexible implementation on the other hand.
Our broad experience from web-based business models enables us to develop go to market tactics that are more than conceptual decks of power points. We believe in the power of an entrepreneurial model and understand strategy literally as taking the lead instead of reactive planning for the unknown which dominates today’s strategy thinking. less
Many companies are trying to define their new avenues for future growth based on a rigid and inflexible process of innovation, often times a stage-gate process. However, our team’s experience from over a hundred growth projects shows that the biggest challenges are twofold: more...
Many companies are trying to define their new avenues for future growth based on a rigid and inflexible process of innovation, often times a stage-gate process. However, our team’s experience from over a hundred growth projects shows that the biggest challenges are twofold: The creation of an activation that creates everyday relevance for the target group and secondly in providing an organizational environment with roles and responsibilities that help drive the idea to success. These success factors are often moving targets and can be rarely captured in standardized processes.
In our innovation work we combine the passion for flexible, digitally enabled solutions with a rock solid innovation process experience from across many different verticals. We have developed successful Internet business models but also know how to execute in an efficient way - write a marketing plan, build a sales team, or measure the success of an online campaign.
The tools we use for the development of new products and services are unique and manifold – from ethnographic research and consumer observations to digital tools that use the knowledge of “the crowd” like innovation communities or co-creation platforms.
And we do believe in the power of creativity: Our innovation workshops are proven ways to generate unique and winning ideas; we combine successful formats and have access to a global network of world-class facilitators.
If you ask yourself where to find the next big growth opportunity we will be able to find the right answer. less
Ideas are just as good as their execution and the environment in which they can live and grow; speed and flexibility of implementation are key to the success. Large companies often miss their biggest opportunities because they don’t have the organizational environment and the openness to innovate at the rate and speed the market is used to. more...
Ideas are just as good as their execution and the environment in which they can live and grow; speed and flexibility of implementation are key to the success. Large companies often miss their biggest opportunities because they don’t have the organizational environment and the openness to innovate at the rate and speed the market is used to. Incubating own ideas often ends to close to core business and therefore ends in incremental steps.
To avoid this we apply a rigorous approach of implementation that combines the advantages of outsourcing and spin-along models with the strengths of a startup environment. From our experience with building successful companies we know that trial and error needs to be respected as a key concept and market testing is more than a one-off research study.
Whether it is the setup of an own incubator program or the support through investment or technology partners or online marketing tactics, we don’t stop at the concept stage. Bloom Partners supports innovations all the way down to their market launch and beyond. To make this is as efficient as possible this we work with our own team of strategists and technologists but also a network of collaborators that is proven, reliable and global in scale. less