Creating an In-House Incubator for a Global F&B Leader

Our client acknowledged the risk of missing out on significant growth opportunities without a structured and committed approach for business model innovation beyond the core portfolio.

Bloom Partners was asked to develop and implement the strategy of an in-house process to identify, design, test and scale business model innovation. The result was a close integration of it into business strategy and alignment with existing internal global and local innovation and investment vehicles.

The Approach.

The approach chosen was aimed at implementing a realistic, fact-driven point of view while ensuring early and strong senior management support and internal commitment. The project was also designed to create openness towards a test & learn culture and an acknowledgement of necessary investments.

1.Strategy Development:

Our team conducted a thorough analysis of management expectations and existing innovation and investment capabilities to develop an aligned strategy and objectives for business model innovation: what it means, why we do it and what we want to achieve (realistic yet ambitious).

2. Approach Development:

We developed a pragmatic approach to innovate and scale business models within the company, integrating existing innovation methods and aligning with strategic growth areas as much as international startup-related activities. This involved establishing new vehicles like agile testing squads and partnerships with the global R&D team, early-stage startups, incubators, and other accelerators.

3. Implementation:

To ensure seamless and fast implementation, the team developed actionable templates and trainings while we put first cases into testing throughout the process. First internal and external partnerships were forged; objectives and further pilots were included into the strategic planning process.

The Impact.

A growing and living pipeline of business model innovation ideas.

A lively and committed internal community and a network of strong partners (inside and outside the organization).

A running engine of 7-10 business model innovations in development and testing per year with a business potential worth of €50-100M.

An internal belief and excitement for business model innovation.