Developing a Regenerative Business Model for a Global Apparel Leader

However, the circular economy offers an alternative approach focused on waste reduction and resource efficiency. Our client, a prominent brand in the premium outdoor market, is exploring regenerative business models to fulfil its responsibility as a leader in sustainability.

Bloom Partners was tasked with the ideation, testing and validation of a platform model of re-services, including a comprehensive business plan, operating model, and a concrete MVP roll-out plan.

The Approach.

We adopted a consumer-centric approach, meticulously assessing demand through qualitative and quantitative methods. Collaborating closely with the client, our aim was to deliver a realistic, data-driven vision for regenerative green growth by 2030.

1. Business Model Refinement:

We assessed consumer awareness and sustainability attitudes regarding re-services through qualitative interviews in Germany and the US. Validating desirability, we identified successful re-services and analyzed how to excel within each by mapping existing market offerings.

2. MVP Development & Testing:

We formulated a hypothesis-based testing plan and developed testing assets for the German and US markets. This allowed us to execute a qualitative pre-testing round and gather a larger quantitative sample to validate the desirability of the Re-services platform.

3. MVP Business Case:

We calculated the 2030 business case scenario, incorporating market sizing exercises based on our client’s and market data. This exercise illustrated the immense potential of adopting a regenerative business model.

4. MVP Definition:

We devised a two-year roll-out plan for two MVPs that would enable the validation of the most critical uncertainties on the path to realizing the fully integrated platform idea.

The Impact.

Proof that growth can be green – accelerating the business for a healthy planet.

Implementation of initial actions towards a fully integrated regenerative business model by 2030.

Green achieved through consumer-tailored re-services, extending the lifespan of outdoor apparel.

Detailed MVP action plans ready to be launched, making a tangible difference.